COPYWRITING AND ART DIRECTION
Spin.Space’s wordsmith Anne Bacinski delivers reliable, legible messaging, always served up with with a twist on what’s expected. The result is consistent, engaged traffic, delivered right to your storefront.
Whether you need a compact social media ad or a full-blown campaign, you can rely on Anne’s expertise to take you from concept through execution.
Check out her recent ads for Alaska Executive Suite, bringing both candidates and clients to the AES experts since 2016.
Client: Alaska Executive Search
Challenge: Concept, copywriting, art direction. AES logo provided. Create ad that emphasizes local roots of AES for publication focused on resource development.
Challenge: Concept, copywriting, art direction, Photoshop. Modernize copywriting and imagery for a long-time Alaska company. AES connects employers with qualified candidates.
Solution: This ad targets potential employers and contrasts AES' extensive research with that of national businesses that simply aggregate and disseminate data. The artwork was kept spare and open to reflect the warmth of a company based on strong relationships. The sled dogs give the ad a uniquely Alaskan flair, to emphasize that the company is committed to building relationships here in Alaska.
Challenge: Concept, copywriting, art direction, Photoshop. Present two businesses as a single source for employment solutions. Neither should dominate, and both must be presented as uniquely Alaskan. Both logos are provided.
Solution: Instead of two stacked horizontal ads, as the client envisioned, we crafted one larger ad for a more dominant presence on the page, and more efficient use of space. Most Alaskans will identify the swivel as a common and overlooked mechanical advantage for fishing that fits nicely as an allegory for the solutions AES and BMG offer their clients.
Client: Ivan Moore Research
Ads: "Toilet" and "Arrow"
Challenge: Art Direction, Photoshop. Provide edgy layout to complement (provided) provocative text.
Solution: Modernize logo. Use subtle color to focus attention onto striking imagery in a flexible format that emphasizes concept and allows for consistency across branding.
Client: Totem Ocean Express
Challenge: Art Direction, Photoshop.
Build brand for Tote that underscores a conservative corporate culture based on safety and efficiency. Text and logo was provided.
Solution: Use colors (like the slate color of glacial silt) that resonate with Alaskans. Express an open, modern feel, use images taken from unusual angles to further differentiate the client from their competition.